Viadex announces sponsorship of British F1 driver Jolyon Palmer at Singapore Grand Prix

London, 09 September 2016 –  Viadex Limited, the global IT infrastructure and deployment experts, are set to sponsor British Formula One star Jolyon Palmer in his debut at the Singapore Grand Prix, scene of the first ever F1 night-race, on 16-18 September. Jolyon is a Renault Sport F1 Team driver, the 2014 GP2 champion and the son of former F1 driver and major UK circuit owner Jonathan Palmer.

Viadex specialises in creating next-generation IT to help global companies increase their efficiency and performance and Formula One increasingly relies on continuous IT innovation, from trackside analytics to high performance computing, to boost every car’s performance.

Viadex is a leading partner for Pure Storage, who earlier this year announced a global partnership with MERCEDES AMG PETRONAS. As a result it’s been possible for them to accelerate analysis of data-centric transactions that impact car performance and lap time, and they’ve achieved 35% faster race-related transactions

Viadex Group Managing Director Dino Cooper said: “We are delighted to sponsor Jolyon in a sport that exemplifies how fast-paced technology innovation continuously improves performance. The Singapore Grand Prix is set in a high-tech, global city at the epicentre of Asia’s technology boom and it epitomises everything that we’re about.”

Jolyon Palmer said: “I’m delighted to carry the Viadex logo on my crash helmet once again for the Singapore Grand Prix. It’s one of my favourite events of the year, and a circuit at which I’ve previously won in GP2, so I’m looking forward to a strong result with the Renault Sport F1 Team – and achieving valuable visibility for Viadex. I can’t wait to return to the city streets and I’m looking forward to meeting Viadex guests during the weekend too.”

Viadex opened its Asia Pacific office in Singapore last year, aiming to serve local, regional and global customers and also support an existing customer base. Viadex’s delivery of IT infrastructure involves ensuring reliability, speed and constant attention to detail, mirroring the priorities of an F1 team.

Team Viadex wishes Jolyon the best of luck for Sunday’s race and the remainder of the season.

About Viadex
Viadex specialise in end-to-end IT infrastructure solutions, flattening the supply chain and consolidating the procurement process for its clients. They have delivered innovative and complex multi-vendor solutions to organisations in over 67 countries around the globe to date and continue to build on their global fulfilment model.

Viadex have over 15 years’ experience in helping clients across a range of industries such as Online Gaming, ISV’s, Retail, Research and Financial Services with the highest levels of accreditations from our technology partners – HP, Cisco, Microsoft, VMware, NetApp, Oracle, IBM, EMC and many emerging technology vendors.

Clients include some of the world’s leading brands in their sectors.

Viadex’s international offices are located in South Africa, Gibraltar, Singapore and it is headquartered in Surrey, UK.

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