Dino Cooper


Dino co-founded Viadex in 2001 with Elliot. As CEO Dino drives our company strategy and oversees Viadex Group international expansion, in new and existing territories. Dino is a people person, strategist and problem solver, who rarely takes “no” or “it can’t be done” for an answer; making this approach part of the Viadex DNA.

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Dan Hayden-Hammond

Managing Director

Dan offers a deep understanding of the global business and technology challenges that geo-dispersed companies face and is passionate about delivering outstanding service and value to our customers. He brings a contagious level of 100% commitment to customer success to our working culture.

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Manda Doveton

Talent Director

Manda is dedicated to building and nurturing a winning team at Viadex. By creating an adaptive, fast-moving, sharing and collaborative environment, she’s making sure we attract the best people in the business.

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Brian Dunleavy

Commercial Director

Brian represents Viadex in all our vendor and supplier relationships, working closely with our partners to add value for customers that differentiates our services and drives business for all parties.

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Gerhard Malan

Finance Director

Gerhard joined the Viadex board in April 2018. He brings extensive knowledge of operational finance, corporate governance and strategic business modelling to the team and will be a guiding force in the next phase of our global growth. Gerhard is more than a numbers person; he is a creative strategic thinker who brings another dimension to the business.

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Steve Pearson

Vice President - Global Partner Services

Steve is a seasoned globetrotter and global problem-solver, with over 25 years’ experience in international trade, finance, tax, operations and supply chain fulfilment. Fresh to the team in February 2019, after 12 years with Ingram Micro, Steve’s focus is in driving success for our global channel partners, enabling them to remove the complexity of country-by-country expansion for their customers.

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Elliot Read

CO Founder / Director

Elliot co-founded Viadex in 2001 with Dino. Elliot’s credo is that relationships are the foundation of successful business. He commits to the long term with every customer he works with and dedicates his talents, and over 25 years’ experience, to helping customers make meaningful progress.

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Our Services

Global IT Supply Chain

We handle manufacturer evaluation and selection, commercial negotiations and global support to make sure your IT solutions meet your business requirements and support growth.

Consulting &
Professional Services

We help transform your infrastructure to directly support your business productivity goals and enhance end-user experience.

Managed Services

We provide 24x7x365 technical expertise, service consistency and flexibility across multiple vendors, technologies and geographies.

Viadex Security

We provide tailor-made, cost-effective managed services to address every aspect of your security framework. We work around the clock – ensuring your strategy is in line with industry best practise and your environment remains up-to-date.

End User Workspace

Our integrated services revolve around your end users, making it possible to combine an enriched user experience while driving collaboration and building productivity.