Surbiton, Surrey – 11 May 2015 – Viadex have signed an agreement with innovative social WiFi provider, Purple WiFi, which will see the addition of cloud-based guest WiFi and location analytics solutions to its portfolio of products.
At Viadex Discover, we have the right balance of technical expertise and industry knowledge to enable us to provide you with the very best solution for your business which are simple to deploy, integrated, and secure. We help to increase traffic to your store, gain valuable insight into your customer base and deliver real-time intelligence.
Purple WiFi provides businesses with enterprise guest WiFi which meets all legal requirements while delivering rich analytical information about the guests including their age, their gender, how often they visit and how long they stay online at the venue. The guests log into the secure hotspot system using social media authentication, such as Facebook or Twitter, or by filling in a very short form if preferred, which in turn generates valuable segmented data for the business and an engagement tool to promote relevant offers at the WiFi users and their wider social community.
Commenting on the agreement, Gavin Wheeldon, CEO at Purple WiFi said: “Viadex have a large network of customers which will enable Purple WiFi to increase its reach. Viadex is a reputable brand in the industry and our strategy continues to be focused around working with trusted names to ensure WiFi users can access reliable and free WiFi while the business customers get something back in return.
Charlie Hayden-Hammond, Sales“Purple WiFi is one of a number of leading industry technology vendors and enhance the in-store customer engagement process. This agreement adds to our goals to make guest wifi work harder by driving engagement, insight and populating your crm correctly.”
About Purple WiFi
• Purple WiFi was launched in 2012 as a social WiFi provider, linking with social media platforms to capture visitor data for businesses
• The cloud based solution attracts customers across a range of sectors from leisure to retail, who wish to provide free WiFi to their guests
• Purple WiFi was named a 2013 Emerging Vendor by CRN and was shortlisted in the WiFi Industry Awards 2013 in Beijing
• Purple WiFi is a member of the Internet Watch Foundation (IWF).
About Viadex Discover
Viadex Discover provides customer engagement solutions giving you the power to influence purchasing decisions and habits before the point of purchase. Drawing on expertise in the IT infrastructure and services market we are perfectly placed to consult on all of the latest customer engagement analytics, WiFi and iBeacon deployment, and cloud-based analytics technologies to deliver a multi-vendor bespoke service to suit your specific business needs.
For more information contact:
Jacqueline Smith, Head of Marketing on +44 (0) 20 8739 1000