Delivering Transformation in the Global Midmarket

Viadex are proud to share a complimentary copy of our latest research about driving growth in the global midmarket, presented by the IDC research and consulting team

International Data Corporation (IDC) provides market intelligence globally for the IT, telecommunications and consumer markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology, purchases and business strategy.

This exclusive research document has produced significant findings surrounding midmarket organisation's and their Digital Transformation journey. It provides a deep understanding of the opportunity, pain-points and propositions for the UK-based global midmarket, as well as provide the ability to gain clear insights into the long-term technology investment plans or future intentions of these companies to plan and adjust their capabilities accordingly.

The Digital Transformation story clearly resonates, but the reality is that many of these businesses haven't begun true digital business innovation. This is where the document provides tremendous insight into the challenges faced by these businesses to focus on revenue generation and growth projects. With such in-depth research can you really afford not to download this document?


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IDC conducted a survey of 120 executives from finance, operations, IT, and cybersecurity at organizations with 500 to 10,000 employees headquartered in the U.K. with multiple offices across the globe. This was backed up by additional in-depth interviews with executives across the four roles to gather additional insights and real-life experiences.

The goal was to understand the strategic and business priorities and objectives of the global midmarket, across different functions, and how technology is used to achieve these objectives, and to understand their IT pain points and how centralization and third-party management service providers can help.


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