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Viadex exhibits at the world’s largest gaming event

Surbiton, Surrey – 16th January 2017 – Viadex, one of the leading global suppliers of IT infrastructure and services to the gaming industry, is delighted to be making its second appearance as an exhibitor at ICE Totally Gaming, the largest and most comprehensive gaming trade event.

This year, the company will be showcasing a variety of their new services they have built with their key partners Performanta, Pure Storage and CMC Networks, all delivering an enhanced experience to their customers. These solutions focus on gaming related pain points including cyber-crime, governance, application performance, cloud sprawl and high network latency

Gaming, like Formula 1 is a fiercely competitive industry, and companies need to constantly innovate to stay ahead, so this year Viadex has moved to a larger stand (S7-250), and will be offering all visitors a chance to race in a Formula 1 simulator to win an Oculus Rift Virtual Reality Headset. The Viadex stand also includes a Performanta sponsored Tequila bar to calm your nerves before your flying lap!

“We are focused on helping our clients solve their security, application and network issues. Our global footprint allows us to deploy IT solutions with ease, cementing us as a preferred partner of choice. I am excited about our presence at ICE this year, alongside our strategic partners Performanta, Pure Storage and CMC” said Dan Hayden Hammond, Managing Director.

Connect with Viadex

For more information contact: Jacqueline Smith, Head of Marketing +44 (0) 20 8739 1037




About Viadex

Viadex specialise in end-to-end IT infrastructure solutions, flattening the supply chain and consolidating procurement for global leaders in the online market. By partnering with our customers, we handle the process of manufacturer evaluation and selection, commercial negotiations and global support to make sure the technology solutions meet the necessary business requirements.  Our engineering and pre-sales teams have vast experience of technical led engagements specifically within the gaming industry and have deployed solutions around the world, including MIT, IOM, Gibraltar, Malta, Guernsey, Philippines and Taiwan.  The company has been recognised in the media including being shortlisted for eGaming Review Awards IT Supplier of the Year.  For more information, visit


About Performanta

Performanta, the global purple tribe, delivering the bedrock of quality managed cyber security services and consulting to our customers, enabling them to do business safely.

With a consultative approach to people, process and technology, Performanta focuses on security projects in line with adversarial, accidental and environmental business risk. We measure Governance, Risk and Compliance with a kill chain resilience and technology mapping service, Cyber Security Operations Centre (CSOC) technical support and products to deliver intelligence and customer value to ensure control over the threat landscape. Securing Your World, Together.  For more information, visit


About Pure Storage

Pure Storage (NYSE:PSTG) helps companies push the boundaries of what’s possible. The company’s all-flash based technology, combined with its customer-friendly business model, drives business and IT transformation with Smart Storage that is effortless, efficient and evergreen. Pure Storage offers two flagship products: FlashArray//m, optimized for structured workloads, and FlashBlade, ideal for unstructured data. With Pure's industry leading Satmetrix-certified NPS score of 83.5, Pure customers are some of the happiest in the world, and includes organizations of all sizes, across an ever-expanding range of industries.  For more information, visit


About CMC Networks

CMC Networks is a global telecommunications carrier, with over 27 years of experience, serving the data communications needs of wholesale carriers and telco clients across the globe. CMC Networks has more than 104 global pops which are integrated into other wholesale carrier partner networks in order to deliver a global footprint. This insures a cost-effective, scalable and resilient network that is committed to the wholesale environment and their enterprise clients.


CMC Networks has the largest Pan African network spanning across 50 countries. In addition, CMC has an extensive Middle Eastern and Western Asian network, which is extended regionally via our wholesale partner programme. The CMC Networks Interconnect Model enables delivery into the USA, Europe, UAE, India, Asia, Australia and various African aggregation points. CMC provides its clients with a broad portfolio of carrier grade network solutions including: Ethernet, MPLS, DIA and private line services. For more information, visit


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Client Testimonials

One of the worlds leading online gaming software providers has been a very happy client since 2002:

  • Why have you chosen to work with Viadex?

    Initially it was simply a matter of supply needs; it was convenient. Over the years the relationship has shifted from one-off purchase and supply, to a mutually beneficial partnership. I continue to invest in the relationship with Viadex because it offers a lot of advantages to me as Head of IT for a global business. These advantages include but are not limited to having an advocate working for us in discussions with vendors, having someone to make contact with vendors and either arrange proof of concept engagements or provide some background and advise relating to the vendor.

  • What are the primary benefits and/or results Viadex brings to your organisation?

    Viadex understands our business, Viadex recognises that we are a global business requiring supply to many locations, invoicing to varied entitles and that we exist in a market where there are real advantages in terms of getting to market quickly and as a result we have high expectations when it comes to logistics turnaround times.

    The Viadex account team takes time to visit our IT team and understand our project roadmap which enables them to align to our needs, as well as to offer potential solutions to address on-going challenges. Viadex recognizes the high level of technical skill in our organisation and helps us connect with the appropriate calibre of representatives from various vendors.

    Viadex assists with managing our support relationships with vendors, and taking the above into account they also help us bypass the lower levels of support and obtain quality support levels.

    Viadex advises us of how best to handle vendors, how to maximise value in our engagements and how to achieve the best return on our investments by considering alternative vendors, taking note of the timing of our purchases and optimally structuring our investment.

  • What is the process of working with Viadex like?

    Viadex has a friendly, open engagement with us. Viadex invests in face time with multiple touch-points to provide a service across the IT spectrum. The relationship is professionally owned by an account executive who is assisted by a technical team and a procurement team. The friendly and generally informal engagements suit my style; however Viadex has a professional and formal image for the times when it is appropriate. Viadex strives to respond to mails with minimal delay and is always available to take a call.

  • Why would you recommend Viadex?

    As Head of IT I appreciate not having to sweat over the details of procurement and vendor management. I am enabled to focus on delivering the business solution knowing that I can rely on Viadex to represent our best interests in commercial discussions. Viadex presents their proposed solution for review after doing the legwork. I enjoy working with the Viadex team, I have learnt a lot from them and I believe they have learnt from us too. It is a true partner relationship.