Viadex announces sponsorship of British F1 driver Jolyon Palmer at Singapore Grand Prix

London, 09 September 2016 -  Viadex Limited, the global IT infrastructure and deployment experts, are set to sponsor British Formula One star Jolyon Palmer in his debut at the Singapore Grand Prix, scene of the first ever F1 night-race, on 16-18 September. Jolyon is a Renault Sport F1 Team driver, the 2014 GP2 champion and the son of former F1 driver and major UK circuit owner Jonathan Palmer.

Viadex specialises in creating next-generation IT to help global companies increase their efficiency and performance and Formula One increasingly relies on continuous IT innovation, from trackside analytics to high performance computing, to boost every car’s performance. 

Viadex is a leading partner for Pure Storage, who earlier this year announced a global partnership with MERCEDES AMG PETRONAS. As a result it’s been possible for them to accelerate analysis of data-centric transactions that impact car performance and lap time, and they’ve achieved 35% faster race-related transactions

Viadex Group Managing Director Dino Cooper said: “We are delighted to sponsor Jolyon in a sport that exemplifies how fast-paced technology innovation continuously improves performance. The Singapore Grand Prix is set in a high-tech, global city at the epicentre of Asia’s technology boom and it epitomises everything that we’re about.”

Jolyon Palmer said: “I’m delighted to carry the Viadex logo on my crash helmet once again for the Singapore Grand Prix. It’s one of my favourite events of the year, and a circuit at which I’ve previously won in GP2, so I’m looking forward to a strong result with the Renault Sport F1 Team - and achieving valuable visibility for Viadex. I can’t wait to return to the city streets and I’m looking forward to meeting Viadex guests during the weekend too.”

Viadex opened its Asia Pacific office in Singapore last year, aiming to serve local, regional and global customers and also support an existing customer base. Viadex’s delivery of IT infrastructure involves ensuring reliability, speed and constant attention to detail, mirroring the priorities of an F1 team.

Team Viadex wishes Jolyon the best of luck for Sunday’s race and the remainder of the season.

About Viadex
Viadex specialise in end-to-end IT infrastructure solutions, flattening the supply chain and consolidating the procurement process for its clients. They have delivered innovative and complex multi-vendor solutions to organisations in over 67 countries around the globe to date and continue to build on their global fulfilment model.

Viadex have over 15 years’ experience in helping clients across a range of industries such as Online Gaming, ISV’s, Retail, Research and Financial Services with the highest levels of accreditations from our technology partners – HP, Cisco, Microsoft, VMware, NetApp, Oracle, IBM, EMC and many emerging technology vendors.

Clients include some of the world’s leading brands in their sectors.

Viadex’s international offices are located in South Africa, Gibraltar, Singapore and it is headquartered in Surrey, UK. 

Follow Viadex on LinkedIn and Twitter.


back to newsroom

PRESS RELEASE:Viadex achieves IS0 9001:2015 Quality Management Systems Standard Certification

Viadex, the global IT infrastructure and deployment expert, is pleased to announce the achievement of the ISO 9001:2015 Quality Management Systems Standard Certification
Read More

Changes at the top for Viadex as Global Model gains traction

Infrastructure provider Viadex has appointed a new managing director as it accelerates plans to break through the £100m revenue barrier in the next four years.
Read More


The Renault F1 racing team has decided to retain Jolyon Palmer for the 2017 season after an admirable 2016 campaign.
Read More

Viadex sponsorship of British F1 driver Jolyon Palmer at Singapore Grand Prix

Viadex, global IT solutions experts, are pleased to announce sponsorship of British F1 driver Jolyon Palmer at the Singapore Grand Prix this weekend, nearby the company's new offices.
Read More

Request a callback

Thank you, we will be in touch with you shortly.

Send us a message

Thank you, we will be in touch with you shortly.

Client Testimonials

One of the worlds leading online gaming software providers has been a very happy client since 2002:

  • Why have you chosen to work with Viadex?

    Initially it was simply a matter of supply needs; it was convenient. Over the years the relationship has shifted from one-off purchase and supply, to a mutually beneficial partnership. I continue to invest in the relationship with Viadex because it offers a lot of advantages to me as Head of IT for a global business. These advantages include but are not limited to having an advocate working for us in discussions with vendors, having someone to make contact with vendors and either arrange proof of concept engagements or provide some background and advise relating to the vendor.

  • What are the primary benefits and/or results Viadex brings to your organisation?

    Viadex understands our business, Viadex recognises that we are a global business requiring supply to many locations, invoicing to varied entitles and that we exist in a market where there are real advantages in terms of getting to market quickly and as a result we have high expectations when it comes to logistics turnaround times.

    The Viadex account team takes time to visit our IT team and understand our project roadmap which enables them to align to our needs, as well as to offer potential solutions to address on-going challenges. Viadex recognizes the high level of technical skill in our organisation and helps us connect with the appropriate calibre of representatives from various vendors.

    Viadex assists with managing our support relationships with vendors, and taking the above into account they also help us bypass the lower levels of support and obtain quality support levels.

    Viadex advises us of how best to handle vendors, how to maximise value in our engagements and how to achieve the best return on our investments by considering alternative vendors, taking note of the timing of our purchases and optimally structuring our investment.

  • What is the process of working with Viadex like?

    Viadex has a friendly, open engagement with us. Viadex invests in face time with multiple touch-points to provide a service across the IT spectrum. The relationship is professionally owned by an account executive who is assisted by a technical team and a procurement team. The friendly and generally informal engagements suit my style; however Viadex has a professional and formal image for the times when it is appropriate. Viadex strives to respond to mails with minimal delay and is always available to take a call.

  • Why would you recommend Viadex?

    As Head of IT I appreciate not having to sweat over the details of procurement and vendor management. I am enabled to focus on delivering the business solution knowing that I can rely on Viadex to represent our best interests in commercial discussions. Viadex presents their proposed solution for review after doing the legwork. I enjoy working with the Viadex team, I have learnt a lot from them and I believe they have learnt from us too. It is a true partner relationship.